Room Fragrance Moro

An olfactory journey through the timeless drawing rooms of Florence.

Fragrance inspired by Tuscany’s treasured tobacco, born in Florence in 1818 under Grand Duke Ferdinand III — and still a symbol of Italian refinement.

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The warmth of tobacco blends with cedarwood and sandalwood, spiced by a touch of cinnamon and softened by caramel and peach blossom.

Moro transforms every space into an experience of quiet elegance and old-world charm.

200/250 ml
for rooms up to 15 m²
lasts around 3–4 months

500 ml
for spaces of 20–25 m²
lasts around 5–6 months

1000 ml
for areas of 30–35 m²
lasts around 9–10 months

2500 ml
perfect for larger interiors of 40–50 m²
lasts around 12–14 months

Spray 250 ml
approximately 2000 sprays

Place your diffuser in a central area of the room, allowing the fragrance to disperse evenly and gently envelop anyone who passes by.

Avoid exposing the fragrance to direct sunlight or heat sources, as warmth may accelerate evaporation.

Chiara Firenze fragrances are perfect not only for private homes, but also for offices, studios, hotels, and restaurants—any space that deserves a touch of Italian elegance.

When using your diffuser for the first time, insert all the sticks and turn them after 30–60 minutes.

Then, adjust the intensity by turning the sticks once or twice a day according to your preference.

All sticks should remain in the bottle — their number is carefully measured to ensure even and consistent diffusion.

If you remove any, the fragrance may evaporate too quickly through the neck of the bottle.

Once dry, the used sticks can continue to perfume small spaces such as drawers, wardrobes, or your car — a gentle reminder of your favourite fragrance.

The duration of each fragrance depends on the size and brightness of the space, as well as air circulation.

To maintain an even diffusion over time, we recommend keeping a refill of the same fragrance on hand to top up the bottle as needed.

This practice helps preserve the natural balance between essence and alcohol, ensuring the scent evaporates gently through the sticks alone.

Subtle colour changes may occur over time.

This is due to the high concentration of natural essences, which can slightly alter when exposed to sunlight or air.

Such variations are a mark of authenticity and do not affect the quality or character of the fragrance in any way.